Here are a few PPC resources that caught my eye last week:
Google AdWords New Maximize Conversions Smart Bidding by @rustybrick – As the name suggests, Google will automatically set the right bids for each auction to help get you the most conversions.
Industry Report: State of the Internet Marketing Agency in 2017 via @WordStream – We sent a survey to our agency clients and collected data from almost 200 marketing agencies of all sizes and from all over the world that offer paid search marketing services.
No, Paid Search Audiences Won’t Replace Keywords by @PPCKirk – Yes, I believe the keyword is still the most valuable form of targeting for a paid search marketer, but I also believe that audience targeting can play a valuable complementary role in search bidding.
Google Attribution: What search marketers need to know by @GinnyMarvin – The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.
What PPC topic occupies you?