PPC News

Here’s a list of PPC resources we found interesting last week:

Obliterate Facebook Targeting Overlap! via “@AimClear – Step-by-Step Guide To Ditch Audience Duplication

Google and Microsoft Can Use AI to Extract Many More Ad Dollars from Our Clicks via @wired – More mundane use for recent improvements in machine learning: boosting ad revenue.

AdWords Call Tracking in Google Analytics by @search_star – For many businesses, phone calls are essential and their paid advertising often results in a customer picking up the phone.

Hope you had a nice weekend. Let’s start the week off right by checking out some announcements and tools from Google, along with a filter to save you money. Here’s a list of PPC resources I found interesting last week:

3 AdWords Filters To Save You Time On PPC Tasks by @ClixMarketing – The Google Display Network is full of promise… but even more full of junk. Filter out GDN garbage sites & save your budget!

Make It a Double! With Two Lines of AdWords Structured Snippets by @GrpTwentySeven – Structured snippets display underneath text ads as a header, followed by a list.

Google rolls out previously announced ‘Landing Pages’ mobile assessment tool by @gsterling – Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile.

This week I read more than one article about PPC victories one can achieve through Google Analytics. In addition to that there was an update to AW terms & conditions, plus Bing rolled out a new feature nationwide!

Dynamic Search Ads in @BingAds now open to all US advertisers – Ads are automatically matched to queries based on advertisers’ website content.

Starting on Thursday, @AdWords rolled out new Terms and Conditionsin all countries and territories.

Utilize Referrals in Google Analytics to Boost Your Display Campaignsby @semrush – Which referral sources have performed the best with your current audience?

Have You Leveraged Google Audience Data In Your Paid-Social Campaigns? by Edwin Plotts from LadderIO – Use GA affinity data for Facebook advertising.

Best Business and Marketing Books [Approved by Top PPC Experts] by @monicaaxinte – How on earth are we expected to find the time to read books if we can barely see the light at the end of the tunnel?

This week, in addition to a super-useful checklist, we have KW pricing info and an often overlooked trick for improving CTR. Enjoy!

The PPC Puzzle: A Checklist by @Hanapin – As you set up your paid search campaign there are some areas to be extra cautious about!

Agency Shopping? 6 Questions To Ask Before Making A Commitmentby @Aimclear – Use reverse psychology to understand what clients want from you.

Most Expensive AdWords Keywords in Ireland by @GlowMetrics – Leaders for gambling, trading, insurance… even psychic!

Stamp Your PPC Ad Copy – Improve CTR the Old-Fashioned Way by @Portent – Does your brand (or client) have any registered, copyrighted or trademarked terms? If so, consider including the symbol in your text ads.

This week we have some posts on keyword research, choosing a new agency and some advice directly from Google. Enjoy!

Advanced New Tail Keyword Research by @dejanseo – Published last year, this article will remain fresh & actionable for many years to come!

Why You Should Target Topics, Not Keywords by @JuliaEMcCoy – Valid SEO advice, but does it also work for PPC?

26 Signs You Need a New Agency by @Hanapin – Respected PPC Agency Hanapin comes out with a post that might be a little controversial.

Yes, A Full Service Agency Can Do PPC by @Mel66 – And Mel offers a counter-point to Hanapin’s post.

Frame AdWords account analysis around what success looks like for you by @adwords support – It’s as if Google is listening directly to my newsletters!

How to Respond to “Show Us Your Work” by @_WWP_ – bonus share as a food for thought on deal closing best practices

Here are a few PPC resources that caught my attention last week:

The Definitive Guide to Optimizing AdWords with Google Analytics by Paul Koks aka @OnlineMetrics – You are familiar with running AdWords campaigns. This guide tells you how to get the most out of the AdWords reports in Google Analytics.

The 2017 Top PPC Experts by @ppchero – Congrats to all who made it this year! And yes, I am disappointed to not make the 2017 list. I guess that 5,000+ students enrolled in PPC Course was not enough.

Bing Ads listens to feedback, improves in 5 key areas by @onmsft – The Microsoft team used the feedback to make some important changes to the product.

Google testing list format for AdWords enhanced sitelinks by @GinnyMarvin – The test displays four enhanced sitelinks with a smaller font size used in the links.