PPC News

Here are a few PPC resources that caught my attention last week:

Google Maps Marketing: The best tool to target locals via @HuffPost – When we google a keyword, most often, we get Google Maps results in search results.

POV: Snapchat Publisher Ad Creation Tool via @mindshare – At IPO Snap Inc. stock was valued at $17; rose to $30 in its first month (March ’17). It is currently trading below its IPO price and the market is demanding innovation to drive revenue.

How to Choose the Right Long-Tail Keywords via @SEMRush – Long-tail keywords get you more bang for your advertising buck. Competitive keywords tend to have a high cost per click, but keywords with a lower search volume are both cheaper and more targeted.

Build high-value customer lists that expand beyond your remarketing efforts with similar results. To learn more, tune in for this livestream by @adwords community.

7 Nuggets of Search Marketing Wisdom from #MozCon via @wordstream – The mass exodus of fellow search-nerds from Seattle has begun; amidst a wave of fanfare, beers, and tears (bye, Rand!), MozCon has drawn to a close.

Automate repetitive work, liberate your time and dominate with insights:

Webinar on Google Sheets/Analytics Automation with Codingisforlosers.com by @dkrevitt

On July 20, we hosted a webinar with David Krevitt.  David shared some great tips on using Google Sheets for Google Analytics data analysis.

Now onto the hot PPC resources:

13 Power Tips for #Winning Mobile Ad Copy via @WordStream – Just in case you (STILL) need convincing that having a mobile strategy isn’t optional.

4 Highlights for PPC Guys to Succeed in Your Career via @medium – occasionally, you meet an HR who can teach you something.

Stop Neglecting These 4 AdWords Features via @portent – When kicking off longer-term PPC management, we run into over-optimized AdWords accounts

Here are a few resources for your reading leisure during this holiday week (in the US).

AdWords Editor 12 offers a fresh look and new features by @adwords official blog, and a more loose take on the release by @smallbiztrends – The new changes improve on version 11 with a range of features designed to address everything from the UI to scalability, faster downloads, responsive ads options and more.

Pros and Cons of Quora Ads – A 90 Day Look via Zato Marketing blog, better known as home field of @ppckirk

Our experiment in eliminating AdWords by Peter Keller by @practicalecomm – a year old but still fresh and thought provoking

Facebook Ads vs Google Adwords: 7 Key Criteria to Decide by Robert Peterson via @b2community – I’d shuffle numbers a bit; still pretty accurate.

5 design bottlenecks in PPC advertising & how to prevent them by Tony Mickelsen via @lucidpress – If you’re like most PPC advertisers, you’d rather not touch Adobe Photoshop with a ten-foot pole.

What Does Success Mean to You? by @jeffalytics – Rather than talking about the strategies and tactics, I ask the toughest question up front.

Here are a few resources that kept me thinking last week:

Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead – very inspiring post by @phoenixorflame via @unbounce.

What is the half-life of your agency resources? by @jeffalytics – How the “big 4” accounting firms operate their business, compared to the agency world. There are actually more similarities than you might imagine.

6 Questions You Need To Ask If Your PPC Campaign Fails by @aniccadigital – If your PPC campaigns were unsuccessful in the past, not all is lost. These campaigns can still be extremely valuable to your business.

Reviews & other UGC more influential for consumers than search engines & ads – Study by @gsterling via @sengineland

Google is an advertising company, first and foremost. So it feels oddly conflicting to see that they are blocking ads for better user experience in their Chrome browser. Will they be blocking the competition?

The AdWords 2017 roadmap is loaded with artificial intelligence by @siliconvallaeys – What’s on the horizon for Google AdWords?

7 Time Management Shortcuts for Marketers Who Can’t Write via @WordStream – 4,000 words on the topic are needed by 5 pm. And all you can do is stare at the blank screen.

Voice search becomes voice action: A key talking point at SMX Londonvia @sengineland – the future of voice search — and what search marketers must do to prepare.

Bing Ads: The Ultimate Guide To Beat Google by @klientboost – What was originally known as Microsoft adCenter, later became MSN adCenter, and is now currently known as simply Bing Ads.

How to Increase PPC CTR with These Quick Tips by Dinesh Thakur via @ducttape – Increasing the CTR needs continuous testing and experiment and cannot be achieved overnight.

Here are a few PPC resources that caught my eye last week:

Google AdWords New Maximize Conversions Smart Bidding by @rustybrick – As the name suggests, Google will automatically set the right bids for each auction to help get you the most conversions.

Industry Report: State of the Internet Marketing Agency in 2017 via @WordStream – We sent a survey to our agency clients and collected data from almost 200 marketing agencies of all sizes and from all over the world that offer paid search marketing services.

No, Paid Search Audiences Won’t Replace Keywords by @PPCKirk – Yes, I believe the keyword is still the most valuable form of targeting for a paid search marketer, but I also believe that audience targeting can play a valuable complementary role in search bidding.

Google Attribution: What search marketers need to know by @GinnyMarvin – The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or Analytics.

What PPC topic occupies you?