Hello Whitespark subscriber! Want to learn how to use Google Ads to target the best searches in your market? Join PPC Mastery Course.


We'll teach you how to use Google Ads to turn your local search traffic into conversions. 

 Whitespark Discount - Get 60% off Today!

Learn techniques and strategies that will have an immediate impact on your website traffic and conversion rate.

Managing Google Ads without a strategy is the same as lighting money on fire. Trust us, we've been there. Jeff once wasted $10k in 1 hour trusting a default Google setting. Never again!


We are staging an intervention against your money-sucking marketing efforts. You can do better.

Instead of wasting countless hours and padding Google's wallet, how about jumping the line to outsized profits?

Learn the same strategies that Jeff Sauer designed on his way to generating over one million leads and over a billion dollars in revenue for his clients from Google Ads.

(50 customer reviews)

Specially negotiated price for Whitespark

$497 $199

One time purchase fee for lifetime access to course materials. Our PPC Course is backed by a 60-day money back guarantee.

What's inside PPC Course? 

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    14 hours of video lessons: Lifetime unlimited access to 67 HD videos
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    Extensive write-ups and downloadable frameworks: The perfect companion for your videos. Profit models, ROI calculators and more! 
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    Private discussion area & Facebook Group: Learn from your peers and get answers to pressing questions in our members-only discussion threads
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    Continued learning: Resources to keep you current with Google Ads PPC changes, developments and techniques

Here's why you should invest in mastering Google Ads

Let's start with a truth. There are companies spending millions of dollars each year on Google Ads. And each year they are increasing their budgets by 10-20%. They have cracked the code to running Ads profitably, and it has become a key to their business success.

Then there's the average advertiser. They cautiously spend money with Google, and get next to nothing in return. They become terrified at the idea of using Google Ads, and their business grinds to a halt. 

What's the difference? Unsophisticated advertisers put too much trust into Google's default settings. They hand over their credit card to Google and hope for the best. What they don't realize is that Google's default settings are a lot like a high-end jewelry store when a Kardashian walks in with a platinum card. They will happily take your money. 

Google takes our money, and we become terrified to spend any more. But here's the deal.

Google Ads isn't terrifying. It's your ticket to predictable and profitable results!

PPC Course is the bridge to get you there.

We give you the tools and frameworks you need to confidently manage Google Ads, profitably! Everything you need to get started.

The course is delivered through a series of video lessons and strategy guides that you can easily follow along and improve your expertise. 

A little story about why I started PPC Course

Hi, I’m Jeff Sauer. I haven’t always been a PPC master.At one time I was a struggling wantrepreneur, trying to figure out how I could build a business and quit my day job. Times were tough, and I was scraping by taking on odd tasks for anyone who had a website. Then I discovered Google Ads and it changed everything for me. Instead of begging for clients, businesses started lining up with money in hand.

At the time, learning Google Ads on my own wasn't easy. There were no courses available, and everything came from trial and error. But after years of practice, I used my skills to build one the fastest growing companies in the US.

I have spent the last decade honing my expertise in Google Ads, and designed techniques that helped my clients to generate billions in revenue.


To expand my business, I had to hire talented individuals to manage client advertising accounts. At the time, there were no qualified candidates! So I started teaching Google Ads in 2010. Since then, I have logged over 1,000 hours of classroom teaching, and helped 10,000+ people discover how to maximize their online marketing performance. BUT, I don’t work for Google. Which is perfect, because that means I'm not trying to sell you advertising. While Google is interested in your advertising dollars, I'm most interested in helping you generate profits. 


Now my day job is helping people like you become better marketers. Together we’ll learn how to do Ads the profitable way. We’ll learn quickly, and we’ll have a whole lot of fun!

Take a peek inside of PPC Course

Investing in your education is a big decision, so let's take a look at what you will be learning once you join. There's even a few free sample lessons to get you started.

The course was designed in a very thoughtful way, to give you a complete picture of the world of Google Ads, no matter your initial skill level. From the basics of our beginner lessons, to the advanced optimization strategies that rake in the profits, you will learn the methods Jeff Sauer has developed to master Google Ads.  Here are the videos you'll find inside PPC Course.

Section 1: Introduction to PPC Course

3 Lessons | 70 Mins

WATCH SAMPLE LESSON

Section 2: Navigating Google Ads

7 Lessons | 65 Mins

WATCH SAMPLE LESSON

section 3: How Google Ads Works

17 Lessons | 3 Hours

section 4: Earning a Positive Return on Investment

15 Lessons | 3 Hours 30 Mins

WATCH SAMPLE LESSON

section 5: The Business of PPC

6 Lessons | 83 Mins

WATCH SAMPLE LESSON

section 6: Google Ads Certification

3 Lessons | 1 Hour 48 Mins

section 7: Additional Google Ads Campaign Formats

4 Lessons | 42 Mins

section 8: Advanced Google Ads Techniques

14 Lessons | 2 Hours 10 Mins

Join PPC Course to see why [ppc_course_sales] students have jumped head first into mastering Google Ads

PPC Course has helped thousands of entrepreneurs, marketers and small business owners master Google Ads. You may be wondering if PPC Mastery is right for you?

Here are a few of our favorite reviews of PPC Course from real customers just like you. 

SUSAN MINNIEAR

Team Lead at Google

I find Jeff extremely innovative, he is constantly brainstorming creative ideas to drive efficiencies in Search campaigns. He always has the client’s best interest in mind. Jeff truly is an expert, even becoming a Google Analytics Authorized Consultant. His extensive experience and tireless work ethic aside, Jeff is a joy to work with. I appreciate his straightforward and open communication style and see him as a valued partner to my team.

JON SIMMONS

Founder of ClearSearch Media

I have worked with Jeff on a number of large scale paid search marketing initiatives and have come to know him as a forward looking marketing pro who is dedicated to his work, clients, and ultimately performance. Having spent time with Jeff on everything from strategy to execution, I can say that his expertise spans technical to creative, in the weeds to 10,000 feet...in other words, he has a unique perspective, is a pleasure to work with, and knows what he is doing! Any business would be lucky to have him spearheading their online marketing program.

DARREN EISWIRTH

What I spend on Google Ads vs what I spent on your course and the money I have *SAVED* has paid for itself 10 times over!

JALANDA JAMES

Seriously Jeff! You are the best! I got Google Ads certified after taking your class. Beyond that, I love the tips you have given for building my career managing digital media.

RICH GODWIN

Former Head of Industry at Google

Jeff has been a fantastic partner for our team at Google. Jeff has a tremendous understanding of his clients needs and objectives and has such a depth of understanding of all things digital that he is constantly finding ways to develop greater returns for his clients. He's a pleasure to work with. Jeff is at the highest level of understanding and execution in digital marketing.

KIRK WILLIAMS

Jeff demonstrates a clear understanding of not simply what Google claims are industry standards, but also the leading best practices as used by many PPC pros in accounts on a daily basis.

I recently took a new hire through the class and it saved me hours of training time so I could continue to work on client accounts while this new employee learned PPC through Jeff’s course.

While I haven’t done extensive research on PPC training courses, I’m not aware of another program as comprehensive and cutting-edge as this one at the price-point it is offered at.

PPC is more complicated than any single course could ever teach, but it’s hard to imagine a better introduction to PPC, especially at the price!

ERIC STECKEL

This course provided strategies and tactics to use those tools to win with Google Ads. Your clients will thank you!

(50 customer reviews)

What's inside PPC Course?

  • check
    14 hours of video lessons: Lifetime unlimited access to 67 HD videos
  • check
    Extensive write-ups and downloadable frameworks: The perfect companion for your videos. Profit models, ROI calculators and more! 
  • check
    Private discussion area & Facebook Group: Learn from your peers and get answers to pressing questions in our members-only discussion threads
  • check
    Continued learning: Resources to keep you current with Google Ads PPC changes, developments and techniques

Buy today for $497 $199

60 Day Money Back Guarantee

We are so confident that you will be satisfied with our Google Ads training program that we offer a 60-day money back guarantee. If you take the Google Ads exam after completing this course, and don't pass, we will refund your money. Simply send us your certification exam results and we will issue a refund.

Our Most Frequently Asked Questions

We understand that you may have some questions about PPC Course, so we have shared answers to our most frequently asked questions.

If you can't find your answers here, contact us and we will be happy to answer.

How does the online training program work?

We release all of our videos to you upon successful signup and payment. Videos typically last between 10 and 40 minutes, with the entire program lasting 12 hours.

How will I know if I like the videos?

We provide you with sample lessons so that you can try before you buy. Thousands of customers have praised this online course.

Did you really manage $20 Million in Google Ads spend?

Yes, these techniques were honed while managing Google Ads campaigns for companies like Nestlé, Window World, Lean Cuisine and Gerber. 

Will I be a Google Ads master at the end?

You will have more knowledge than 95% of the marketers I interviewed during my agency days. You will also be taking the Google Ads certification exam to prove your expertise. By learning from an expert, you will think and act like one.

How much will this cost?

These videos are a one-time purchase and billed to your credit card. The price of the course is $497.

To help you better understand your investment, consider this: The typical cost of an in-person Google Ads course. These classes would cost at least $1,000 to attend in person.

Not only that, but the cost of the course can be recuperated after just 1 or 2 months of more efficient advertising. 

Can I get a refund if I don't like the videos?

If you take the Google Ads exam, after completing this course, and don't pass, we will refund your money. Simply send us your certification exam results, and we will refund your money.

Can't find what you're looking for?

(50 customer reviews)

What's inside PPC Course?

  • check
    14 hours of video lessons: Lifetime unlimited access to 67 HD videos
  • check
    Extensive write-ups and downloadable frameworks: The perfect companion for your videos. Profit models, ROI calculators and more! 
  • check
    Private discussion forum & Facebook Group: Learn from your peers and get answers to pressing questions in our members-only forums
  • check
    Continued learning: Weekly resources to keep you current with Google Ads PPC changes, developments and techniques

Buy today for $497 $199

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